There's a Demographic for that?

While reading the press release NBC sent out for the renewal of Parks and Recreation, Community, and The Office, I couldn't help but notice the absolutely ridiculous measures NBC was going to to make these shows sound successful. NBC describes The Office as "he #2 most upscale primetime show on ABC, CBS, NBC, Fox or CW in terms of its concentration of adults 18-49 living in homes with $100,000-plus incomes, behind only NBC’s 30 Rock." NBC also mentions this with Community, saying "Community is also one of the most upscale primetime series on ABC, CBS, NBC, Fox or CW, with a top-15 ranking in its concentration of adults 18-49 living in home with $100,000-plus incomes." Besides the fact that this is a ridiculous demographic to be bragging about (What, you're telling me people living in poverty aren't catching Community?), there's no mention of this for Parks and Recreation, despite being NBC's #2 rated scripted program (behind The Office, of course) and arguably being smarter than The Office.

So, basically, NBC's saying "Rich people watch our comedies! Except for Parks and Recreation. Parks and Recreation is for poor people."